At the dawn of the 21st century I released music through Skint Records receiving airplay on Radio 1 and XFM. I also designed the packaging, advertising and directed two music videos, both shown on MTV. 1. Record sleeves and sticker campaign. The records all added up to a photofit and a matching guerilla sticker campaign on London underground subverted existing advertising. 2. T-shirt invite to my first live appearance and artwork for the CD. 3. Video for "Free Delivery". Shot on CCTV in my local cornershop. I paid the owner to film there but he carried on serving the public during the shoot which ended up being better as a result. 4. Video for "So Cool". Our cat, Rhoda, had just died so this was conceived as a tribute.